Privacy Policy

1. Information We Collect

We collect several categories of information about you:

Identifiers

Name, email address, phone number, postal address, and IP address.

Commercial Information

Records of services purchased or considered, and transaction history.

Internet or Network Activity

Browsing history on our website, pages visited, time spent on pages, and referring URLs.

Geolocation Data

General location data derived from your IP address or, with your consent, precise location to help us determine service availability in your area.

2. How We Collect Information

• Directly from you — when you fill out a contact or assessment request form, sign a service agreement, or communicate with us.
• Automatically — through cookies and tracking technologies when you browse our website (see Section 6 for cookie details).
• From third parties — advertising platforms and analytics providers may share aggregate data about visitors referred to our site.

3. How We Use Your Information

• Service fulfillment — to schedule assessments, deliver services, and manage your account.
• Communications — to respond to inquiries, send service updates, and provide renewal reminders required by California law.
• Marketing and retargeting — to show relevant advertising on platforms such as Google and Meta to visitors who have expressed interest in our services.
• Analytics — to understand how our website is used and improve our content and user experience.

4. How We Share Your Information

We do not sell your personal information. We share information only with the following service providers to operate our business:

• Zoho CRM / Zoho SalesIQ — customer relationship management and live chat.
• Webflow / Vercel — website hosting and delivery.
• Google Ads — advertising and conversion tracking.
• Meta (Facebook / Instagram) — advertising and retargeting pixels.

Each provider operates under their own privacy policy and data processing agreements with us.

5. Your California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the following rights:

• Right to Know — request disclosure of the categories and specific pieces of personal information we have collected about you.
• Right to Delete — request deletion of personal information we hold about you, subject to certain exceptions.
• Right to Correct — request correction of inaccurate personal information.
• Right to Non-Discrimination — we will not discriminate against you for exercising any of these rights.
• Right to Opt-Out of Sale or Sharing — we do not sell personal information. If this changes, we will update this policy and provide an opt-out mechanism.

To exercise any of these rights, contact us at the information in Section 8 below. We will respond within 45 days.

6. Cookies and Tracking Technologies

Our website uses the following cookies and tracking technologies:

• Zoho SalesIQ — live chat functionality and visitor analytics. These cookies help us understand which pages you visited before initiating a chat.
• Google Analytics / Ads pixels — track conversions and enable retargeting advertising to visitors of our site.
• Meta Pixel — enables us to show relevant ads on Facebook and Instagram to people who have visited our website.

We support the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will honor it as an opt-out of sale/sharing of your personal information.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it.

8. Contact Us

For privacy-related requests or questions, contact us at:

• Email: info@matadorfire.com
• Phone: 310.426.8088
• Mail: 520 S Sepulveda Blvd, Suite 405, Los Angeles, CA 90049

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of the page. We encourage you to review this policy periodically.